Your Page Has Information That Needs Your Review Facebook
Facebook reviews — officially called Facebook Recommendations — on local business concern Pages tin help you build your company'due south online reputation, aggrandize your search visibility, and concenter more than customers to your business locations.
Co-ordinate to research:
- Facebook holds 19% of all client reviews . The social media platform too ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people bank check before visiting a business concern. ( Online Reviews Statistics )
- eighteen.3% of U.Due south. adults made a purchase through Facebook in the terminal twelvemonth. ( eMarketer )
- 2 out of 3 Facebook users visit a local business concern Page at to the lowest degree one time a calendar week. ( Hootsuite )
- 55% consider the social network as the nigh common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)
I thing to notation: If you haven't done so already, we advise taking the time to learn how to merits a Facebook concern page .
Doing and so ensures that y'all have an official place on Facebook where people tin can exit online reviews . For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .
What are Facebook Reviews / Recommendations?
For years, Facebook business organisation Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included "Facebook Recommendations."
With the update, Facebook followed the trends prepare by Netflix and YouTube by ditching the five-star rating system in favor of Yes/No options. Now, a query field appears on a business Page'south "Recommendations and Reviews" department with the question: "Do you recommend (business name)?"
Users can respond by pressing the "Yeah" or "No" button and can add together farther context to their recommendations with tags, photos, and more text.
As a local business Folio owner, you volition no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend information technology.
How Do I See Facebook Reviews and Recommendations?
If you lot're wondering how to come across reviews on your Facebook business organisation Folio, simply go to your Folio and click the Recommendations or Reviews tab found under your contour flick. (If you're using Facebook Business Manager , you lot can follow the same procedures for Pages to which you have access.)
If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to observe specific Recommendations, you can apply a "most helpful" or "nearly contempo" filter to sort all your Recommendations and ratings.
Are Facebook Recommendations Public?
All Facebook reviews and Recommendations are publicly displayed on your Page's Reviews or Recommendations tab. They cannot be set up to private.
What Happened to My Ratings?
If your business organisation managed to compile a off-white amount of Facebook reviews with loftier rating scores before Recommendations were rolled out, don't worry: your ratings did not go abroad.
They are nevertheless taken into account for your overall rating, which is also all the same displayed on your Page. Equally for how Facebook calculates this, information technology's a mixture of reviews based on the by 5-star rating organization and the current Aye / No Recommendations.
How to Set Up Facebook Reviews
By default, Facebook reviews are activated when y'all create a Folio. If, for some reason, it isn't available when the Page is created, you lot can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:
- Go to your make page.
- Click on the "Settings" push button on the Manage Page section.
- A new window should announced. Click on the "Templates and Tabs" section.
- Toggle the "Reviews" selection to ON.
To make it easier for people to leave unsolicited feedback , you should brand sure that people see the Reviews section on your page. Yous can alter the guild of the sections in this area through the "Templates and Tabs" section in the Page's settings. Elevate the dotted icon adjacent to the department name to change the order.
How Do I Answer to Facebook Reviews?
Facebook reviews and Recommendations appear like traditional posts in the Reviews department. This means you can respond to any review on a Page by commenting on information technology. You can as well "like" or "love" a Recommendation.
Before yous do so, make certain you're responding using your brand'southward Facebook business relationship and non your personal profile.
Earlier typing a response, it'southward important to learn how to respond to negative reviews too as positive feedback.
Co-ordinate to inquiry, 44.half-dozen% of consumers are more likely to visit a business if information technology responds to negative reviews. But don't wait too long before typing out a response: 53.3% wait a response from a company within seven days.
The way your make handles criticism or praise goes a long manner towards brand success. Choosing the right words and taking feedback to heart can put your brand above the contest.
Can I Delete Facebook Reviews?
Currently, you can't delete individual Facebook reviews and Recommendations from your folio. If you don't want reviews, the only pick is to disable the entire characteristic. To do so:
- Become to the "Settings" department of the Manage Pages tab.
- Click on the "Templates and Tabs" button.
- Next to the "Reviews" section, toggle the switch from On to Off.
Turning this off might not be the all-time idea considering information technology removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they'll be quick to dismiss a brand if information technology doesn't contain any consumer feedback.
If yous believe a Facebook review contains spammy content or doesn't meet the terms of use and content guidelines, you lot can send a study to Facebook .
What Companies Should Know About Facebook Recommendations
Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook.
According to the social network, having bully Recommendations "may make your Page easier to find in Facebook search" — similar to how Google reviews can impact your local SEO functioning.
Recommendations are also useful for understanding the client feel. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.
After users brand the choice of recommending your business or non, they will exist asked to provide additional details using tags, text, and photos. Selecting a tag volition permit common themes to emerge, making it easier for potential customers to see your business's highlights.
How To Get Facebook Reviews
Request for reviews for your Facebook Page doesn't have to be difficult (or awkward).
If you have your customers' contact information, you can send personalized SMS messages or emails request for their feedback. (Make sure you go their permission to ship letters to them before doing and then).
For those physically visiting your locations, you can give them physical reminders like cards or employ stickers and posters in high-traffic areas to make customers enlightened of your Facebook page.
Based on our ain research, the best time to showtime asking for reviews is around 2-3 p.yard. or 6-vii p.m.
Regardless of when you lot ask for feedback, the important thing is to keep it short, sweet, and simple. Speedily tell people why y'all desire their feedback and provide a short link that doesn't require people to jump through multiple hoops before they can leave a Facebook review.
The Importance of Facebook Reviews
Facebook reviews, forth with reviews on other business review sites , are of import marketing assets for whatever brand. 92.iv% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.
On a popular site such as Facebook, reviews bear plenty of weight, and you need to use information technology to your advantage to improve the experience, concenter more customers, and beat the competition.
Source: https://www.reviewtrackers.com/blog/facebook-reviews/
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